example of rough draft of rhetorical analysis

#Example of rough draft of rhetorical analysis skin#

While this may seem like a simple color choice, this scheme was not left up to choice. Subconsciously, viewers will associate the perfection of Sofia Vergara with this Diet Pepsi, and subsequently want to buy it.īlue is the primary color of this ad, embossing the background and Vergara’s whole outfit. In essence, she is what American women strive to be. She is looking forward confidently and with empowerment. Her big lips are painted bright red, drawing attention to her sucking on the straw.

#Example of rough draft of rhetorical analysis skin#

She is skinny, but she also has flawless skin and a ski-slope nose. That may be true, but everything about the actress was done in order to make her look like an appealing woman that other woman would envy. Vergaro had to publicly announce “’That is not true at all… It was just a different way of dressing me,” (Abraham). This version of Vergaro looks so differently than how she is normally seen, that rumors began to spread that she was digitally slimmed down. Her face even looks very slim due to the coloring of her makeup, and the large sunhat engulfs her head to make it look even smaller in comparison. Her body is placed at an awkward angle and there are shadows placed strategically, in order to give her the appearance of having small arms. Vergaro generally is not thought of as the stereotypical skinny woman because of her busty and curvy appearance, yet in this ad she seems tiny. The woman pictured actually is famous actress Sofia Vergaro, the actress who plays the feisty Latina, Gloria, on the comedy Modern Family. Does that mean that today’s most stylish look, is skinny? Why else would it be mentioned that the can is slim along with attractive and stylish? PepsiCo is clearly trying to relate woman’s obsession over thinness and this Pepsi can in order to promote sales. Jill Beraud, PepsiCo’s chief marketer, claims that this is not was intended and that “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” (Skidmore). One such complaint was made by The National Eating Disorders Association that claimed that the campaign was offensive and said the company’s comments are both “thoughtless and irresponsible,” (Skidmore). It was not long until it was met with harsh criticism. This seems to imply that being skinny goes hand in hand with being a “beautiful, confident wom” such as the one pictured. presented this new can at New York’s Fashion Week in 2011, saying that it was made in “celebration of beautiful, confident women,” (Skidmore). The advertisement is comprised of three main elements: the woman drinking the soda, the can, and the tagline “the new skinny can.” What has caused the most controversy over this ad is the tagline. So even though this skinny can campaign does not seem like a big deal, its focus on advertising by making women strive for a stereotypical and unhealthy body shape has had a detrimental effect on the female population. After all, studies have confirmed that anorexia nervosa has the highest mortality rate of any psychiatric disorder (Arcelus, Mitchell, Wales, & Nielsen, 2011).

They are manipulating woman’s insecurities in order to make a profit, but at what cost? In a country where the rate of eating disorders have continually been on the rise since 1950, advertising “skinny” can not only be unethical, but also lethal (Hudson et al., 2007 Streigel-Moore &Franko, 2003 Wade et al., 2011). Thus, when advertisement campaigns such as Pepsi’s new skinny can are released, this body image issue is further intensified. Therefore women with naturally curvy body figures are forced to feel both self-loathing and ashamed about their own appearances. Of course dieting and living a healthy lifestyle can lead a woman to slim down a bit, but she cannot change her genetics. However, these standards are unrealistic. Every day, people are bombarded with images of stick thin actresses, singers, and models that have become the conceptual image of what is an ideal appearance for women in America. Many people, most noticeably women, are influenced daily by the media which is where societal ideals of beauty mostly stem from. In a society where being thin is the latest fashion statement, advertisers have established an important marketing strategy: skinny sells. Selling Skinny: A Rhetorical Analysis of Diet Pepsi’s Skinny Can Campaign